How to Measure SEO Progress & How Long Until You Start to See Results

One of the hardest parts of SEO for most people, isn’t the on page side of things – where you’re sorting out any technical issues on the pages and making sure your keywords are properly used. Nor is it the process of telling people about your site – either online or in person. No. While…

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DIY Local SEO: How to Show Up in Google Results for Local Searches

When the goal of your site is to attract local customers to a shop or offline business, your SEO tasks are a bit different to those who are targeting internet shoppers. The most important thing you need to do, sounds simple but is often overlooked and here it is: write out your business’s name, address and…

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The Power of SEO for Small Businesses (And Why I Love It)

Do you ever look at your website stats in Google Analytics and think to yourself, ‘What I’d love is to log in today and see a huge peak of visitors!’ (when you haven’t been in the media or paid out for an ad somewhere). Or better yet, how would you feel to wake up to…

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How the New Google Algorithm Update Will Affect Your Website (in Plain English)

Last week, Google announced a major update to a part of its ranking algorithm, the Penguin 4.0 update.  In plain English, Google’s ranking algorithm is the complex, secret recipe made up of around 200 different signals that the search engine uses to categorise and sort websites in its results pages. And as you know, if…

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SEO Versus PPC – Which is Better?

When you run a small business it’s vital that you’re always marketing your business to new customers if you want to keep your business growing. This is especially true here on the Internet, where with so many new sites popping up every day, you need to be very visible. For those of us who want…

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What Selling Meerkats Taught Me About SEO

It’s often said that SEO  is a field that people simply stumble into. That said, my route into search engine optimisation is possibly stranger than most people’s. I got my start selling those cute furry creatures as made famous a few years ago by  a certain UK TV advert. Maybe you even saw it? But…

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